Digital Marketing for Beginners (Self-Paced)

Digital Marketing for Beginners (Self-Paced)

Rs.10,000.00

18% GST Extra

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Category:
Target Audience

The course can be taken by:

Students: All students who are pursuing professional graduate/post-graduate courses related to computer science or Information Technology.

Teachers/Faculties: All computer science and engineering teachers/faculties.

Professionals: All IT professionals, who wish to acquire new skills or improve their existing skills.

Course Features
  • 24X7 Access: You can view lectures at your own convenience.
  • Online lectures: Online lectures with high-quality videos.
  • Updated Quality content: Content is latest and gets updated regularly to meet the current industry demands.
Test & Evaluation

1. During the program, the participants will have to take all the assignments given to them for better learning.

2. At the end of the program, a final assessment will be conducted.

Certification

1. All successful participants will be provided with a certificate of completion.

2. Students who do not complete the course / leave it midway will not be awarded any certificate.


Topics to be covered

1. Getting Started with Digital Marketing

  • Understanding the Customer Journey
  • Choosing the Right Marketing Campaign
  • Crafting Winning Offers

2. Using Content to Generate Fans, Followers, and Customers

  • Pursuing Content Marketing Perfection
  • Blogging for Business
  • Taking Stock of 65 Blog Post Ideas

3. Generating Website Traffic

  • Building High-Converting Landing Pages
  • Capturing Traffic with Search Marketing
  • Leveraging the Social Web
  • Tapping into Paid Traffic
  • Following Up with Email Marketing

4. Measuring, Analyzing, and Optimizing Campaigns

  • Crunching Numbers: Running a Data-Driven Business
  • Optimizing Your Campaigns for Maximum ROI

5. The Part of Tens

  • The Ten Most Common Digital Marketing Mistakes
  • Ten Trending Digital Marketing Skills to Add to Your Resume
  • Ten Essential Tools for Digital Marketing Success
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